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Thursday, June 18, 2026
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EV Car Costs Still Too High For Many
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ANALYSIS This piece represents editorial analysis and commentary.

EV Car Costs Still Too High For Many

Even luxury car makers are seeing lukewarm interest in electric vehicles. This isn’t just about millionaires. It points to bigger issues with EV costs and practicality that hit working families hardest.

EV Car Costs Still Too High For Many

Your gas bill just went up again. The supermarket bill too. Every time you fill up or push a cart, it stings. They tell you electric cars are the future. That they’ll save you a bundle. But what if nobody really wants them? What if the whole idea is hitting a wall?

Even the folks who can afford anything are saying ‘no thanks.’ Ferrari, the Italian sports car maker known for speed and status, just rolled out its first electric model. The response? Lukewarm, per reporting from NPR’s Steve Inskeep and Mack Hogan of Inside EVs. Not exactly a stampede to buy a $400,000 electric stallion. This isn’t just about rich guys and their toys. It’s a signal.

Why it matters

It’s about the bigger picture for every family in America. Washington pushes electric cars hard. They offer tax breaks, billions in subsidies. They promise a cleaner future, cheaper driving. But if the top end of the market struggles to sell a flashy EV, what does that say about the rest of us? It says the dream of affordable, practical EVs is still a long way off for most. It means the costs aren’t adding up.

The average new electric vehicle cost $61,486 last year, per Kelley Blue Book data. That’s about $12,000 more than the average new gas car. For a family in Toledo, Ohio, already struggling to keep up with a $2,500 monthly budget for housing and food, an extra $200 a month on a car note is a non-starter. That’s groceries for a week. Or a utility bill. It means choosing between getting to work and putting food on the table.

Electric Car Costs Still Bite Hard For Working Families

The problem isn’t just the sticker price. It’s the whole package. Charging stations are still spotty outside of major cities like Chicago or Boston. Range anxiety is real when you’ve got to drive 50 miles for a shift. And the resale value of early EVs? Still a question mark. You can’t just plug it in like your phone. It takes planning. It takes time. And time is money when you’re working two jobs just to make ends meet.

The big car companies are pouring billions into EVs. Ford, GM, Stellantis. They’re trying to meet government mandates, trying to stay competitive globally. But if consumers aren’t buying, those massive investments hit the bottom line. That means fewer jobs down the road in places like Detroit or Lordstown. Or higher prices on the gas cars people do want. It means plant closures. It’s a lose-lose situation for American workers.

  • The average new EV still costs thousands more than a comparable gas car.
  • Reliable charging infrastructure outside major metros remains a significant hurdle.
  • Government mandates push EV production, but consumer demand lags behind.
  • Uncertain resale values make long-term EV ownership a financial gamble for many.

This isn’t some abstract economic theory debated in fancy Georgetown dinner parties. This is about your paycheck. Your kid’s future. If the market isn’t ready, and the costs are too high, then the promises of a cheaper, cleaner ride are just that – promises. And working Americans are tired of empty promises. They need solutions that work today, not some far-off tomorrow.

— Frank Doyle, Editor-in-Chief, qivsy

Image: NASA Earth Observatory / Wikimedia Commons — Public domain. Source: Wikimedia Commons.

Related: more from the Pocketbook desk. See also today’s front page.

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